Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national searches.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products. In response, many brands are beginning to take a different approach to their internet strategies.
1)Elkseo tools watch this video and know more about it.
2)Google search tricks
3) Know the basics
4)Must Know Typography Combination
keyword research tool
tools are needed to design the site architecture.
you can use
google ad word keyword planner
google seo guide
links: solicite inbound links to your website
http//:ahrefs.com
this tool will tell you who is linking to your competitors
create a fresh content
portent content idea generator
http//:www.portent.com/tools/title-maker
buzzsumo
go google: join search console
yext
measure your rank on google
rank checker
http://tools.seobook.com/seo-toolbar/
google analytics tool
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products. In response, many brands are beginning to take a different approach to their internet strategies.
1)Elkseo tools watch this video and know more about it.
2)Google search tricks
3) Know the basics
4)Must Know Typography Combination
keyword research tool
tools are needed to design the site architecture.
you can use
google ad word keyword planner
google seo guide
links: solicite inbound links to your website
http//:ahrefs.com
this tool will tell you who is linking to your competitors
create a fresh content
portent content idea generator
http//:www.portent.com/tools/title-maker
buzzsumo
go google: join search console
yext
measure your rank on google
rank checker
http://tools.seobook.com/seo-toolbar/
google analytics tool
